IKEA: Set-the-Tablecloths

Entertaining can be stressful, especially when we’re out of practice. We worked with IKEA Canada to launch IKEA Set-The-Tablecloths, festive tablecloths with easy-to-follow instructions to set the perfect table hidden in the design.

Textile Design, Package Design
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Building the tablecloths based on favourite and readily available IKEA items.

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Watch the case study.

CCO: Aaron Starkman
ECD: Mike Dubrick
CD: Joel Holtby, Jake Lim
ACD: Skye Deluz, Jacquelyn Parent
Art Director: Skye Deluz
Copywriter: Jacquelyn Parent
Designer: Brie Lim

This project was developed at Rethink.